August 17, 2016 | By

Adelphic’s Director of Product, Dr. Justin Pniower, lends his perspective on 3 questions media buyers should ask about cross-device advertising.   Ad buyers have grown accustomed to siloed campaign strategies – separate budgets for mobile, desktop and television. But an audience-based approach executed across the devices of a consumer can be a powerful tool, allowing you… Read more »

August 17, 2016 | By

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance WALTHAM, MASS – August 17, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), today unveiled the first behavior-centric cross-channel solution for ad buyers’ single or multi-channel campaigns. Integrated into Adelphic’s mobile-first DSP, the suite enables brand… Read more »

August 12, 2016 | By Gartner

Martin Kihn at Gartner provides a great primer and explanation of Adelphic’s patented methodology for cross-device identity matching. Cross-device identity is the thing that tells marketers and other nosy types that Device A and Device B and Browser C all belong to the same Person X. Devices (and browsers, which we’ll call devices for convenience) are matched… Read more »

July 12, 2016 | By MediaPost

Mobile demand-side platform Adelphic has struck a deal with Dailymotion’s giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion monthly video views. The deal provides access to DMX’s desktop, mobile Web and mobile app inventory, utilizing Adelphic’s “mobile-first” insights. Dailymotion CRO Damien Pigasse characterized the… Read more »

July 12, 2016 | By

Global partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory to reach audiences across platforms. Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Dailymotion Exchange (DMX), the private video exchange of Dailymotion, one of the largest video platforms in the world with more than 3.5bn… Read more »

May 31, 2016 | By

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaigns Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable… Read more »

May 19, 2016 | By

This edition of Real-Time Banter features a conversation about mobile marketing with Dan Mosher, VP & GM of BrightRoll Exchange at Yahoo. Dan was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is BrightRoll Exchange? Dan: The BrightRoll Exchange seamlessly connects large pools of inventory with all of our top buyers which includes DSPs, brands and agency trading… Read more »

    Notice: Undefined variable: prevposts in /apps/sm/tree/wp-content/themes/adelp/library/bones.php on line 193
  • ← Previous
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7