Barry Levine writes for MarTech Today on how Adelphic’s new digital-out-of-home offering is expanding the company’s cross-channel capabilities. This offering is the first time ads are being delivered programmatically to Clear Channel and Captivate inventory.
Posts Tagged: cross-channel targeting
While tech-savvy marketers acknowledge the benefits of extending programmatic capabilities to DOOH, Adelphic is the only DSP providing OOH buyers with the ability to automatically convert traditional OOH metrics [events] into impressions within the platform, for improved cross-channel optimization and reporting.
Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.
Adelphic’s CEO, Michael Collins, lends his perspective to MediaPost on how CPG marketers can achieve success and close the attribution loop with the right mix of precision, scale, and first-party insights.
Adelphic’s VP of Product, Yael Avidan, provides an overview of Adelphic’s new cross-channel solution. Understanding consumers’ device usage is beneficial, but understanding consumers’ behaviors across multiple channels, in addition to the devices used, provides much richer data to power campaigns. This is what comprises our proprietary data set, which we refer to as our Behavior… Read more »
STERLING, VA., Sep 23, 2014 — Neustar, a real-time provider of information services and analytics, today announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers via cross-channel targeting. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer’s ability to easily target and personalize interactions with mobile… Read more »