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Adelphic Introduces Digital Out-of-Home Ad Buying

October 5, 2017 | By MarTech Advisor

Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.

Digging into the Cross-Device Targeting Implications of the Verizon-AOL Deal

May 13, 2015 | By AdExchanger

Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday. This isn’t Verizon’s first stab at ad tech. Precision Market Insights, the company’s addressable advertising division, has been groping about, with various degrees… Read more »

Industry Reacts to Verizon’s $4.4 Billion AOL Purchase and Cross-Device Advertising Possibilities

May 12, 2015 | By MediaPost

While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and cross-device advertising technology. Real-Time Daily has compiled reactions from around the ad industry: Michael Collins, CEO of Adelphic: “We’re at a point in the industry where there isn’t a shortage of cross-device linking… Read more »

Cross-Device Targeting Establishes Good Aim – But When to Take Your Shot?

September 10, 2014 | By Jennifer Lum, Adelphic Chief Strategy Officer

Five years ago, targeting mobile audiences at scale was a major challenge.  Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device targeting technology and the ability to link mobile consumer profiles to first party and third party data. Targeting capabilities alone, however, have not convinced marketers to… Read more »

How Much Cross-Device Targeting Clout Do Facebook And Google Actually Have?

September 2, 2014 | By AdExchanger

Google’s focus on cross-device targeting estimates user count at somewhere between 600 million and 1.2 billion, a conclusion based on the numerical intersection between Android users, iOS users, the Google login rate of iOS users and the number of logged-in desktop users for Google products. There’s quite a chasm within that range, but Google isn’t talking,… Read more »

5 Tools for Cross-Device Targeting

July 29, 2014 | By Street Fight

Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time — the average U.S. household now has 5.7 connected devices, including desktops, laptops, tablets, and smartphones — cross-device targeting is considerably more complicated. Advertisers are racing… Read more »

Adelphic Mobile Ad Platform Issued Patent for User Identification on Networked Devices, Including Smartphone, Tablets and PCs

December 3, 2013 | By

Patent to extend Adelphic’s leadership position in mobile user identification and audience building [US patent no. 8,438,184] Boston, MA (December 3, 2013) – Adelphic, creators of a breakthrough mobile ad platform and audience solution for agencies and brands, has been issued a patent for user identification on network connected devices, including smartphones, tablets and PCs…. Read more »

VivaKi Bakes Adelphic’s Mobile Ad Targeting into its Trading Desk

May 30, 2013 | By AdExchanger

Digital advertising agency VivaKi will use Adelphic’s targeting capabilities to enhance its Audience on Demand (AOD) Mobile platform, the companies said today. Mobile ad targeting and consumer privacy issues continue to complicate mobile ad buying. Adelphic – a three-year-old company founded by executives from Apple, Quattro Wireless (acquired by Apple) and Millennial Media – addresses these challenges… Read more »