While tech-savvy marketers acknowledge the benefits of extending programmatic capabilities to DOOH, Adelphic is the only DSP providing OOH buyers with the ability to automatically convert traditional OOH metrics [events] into impressions within the platform, for improved cross-channel optimization and reporting.
Posts Tagged: Programmatic Buying
Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.
It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »
Continuing our reputation as a leader in mobile advertising innovation, Adelphic has integrated with three distinct inventory sources to offer brands and agencies the impact of native programmatic advertising at scale and with efficiency: MoPub, InMobi and YieldMo. Native programmatic is still an emerging space, yet we are seeing enthusiasm from buyers accompanying a steady… Read more »
Company Secures $11M Series B Funding to Fuel Growth Waltham, Mass. (December 17, 2014) — Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding… Read more »
News that Apple was going to amp up its iAd program — by allowing ad buyers to purchase inventory using programmatic buying software — leaked out earlier this week. Now Apple wants to talk about it publicly. The big difference between today’s announcement and the one that Rubicon Project accidentally published: Apple is using multiple… Read more »
VivaKi is partnering with mobile demand-side platform (DSP) Adelphic to enhance programmatic mobile ads buying for brands that want to reach on-the-go consumers. The companies are announcing today that they’ll develop consumer segments based on mobile behaviors, while going beyond the cookie for targeting purposes. The firms also said they would aim to overcome a… Read more »